Last week's PGA Merchandise Show in Orlando gave me a chance to step out of my semi-retirement from The Sand Trap and check in to see what's happening in the ever-interesting golf business. I played a couple rounds with the latest and greatest clubs and balls from most of the major equipment companies - at least the ones not named Titleist, Cobra, and Ping, since they are still AWOL from the Show.
What'd I learn? That driver designers really enjoyed geometry class in high school. That fans of forged irons have a couple new objects of lust. And that golf products are being marketed more and more to specific groups of players according to age and style of play.