Just a few years ago, Callaway's lineup of irons was bloated, confusing, and redundant. They had a few uninspired options for better players, and had clearly put all of their effort into the game improvement market.
Several years later, Callaway's lineup has been completely transformed. Along with the holdover X Forged from a year ago, they're introduced two new lines: X2 Hot, and Apex.
Callaway didn't approach the Apex line lightly, and it shows. The label was originally made famous as the name of a line of Hogan clubs. After Callaway bought the Hogan brand in the early 2000s, both the "Hogan" and "Apex" names were retired, a development that many better players lamented, especially as Callaway recycled the Hogan "Edge" label into a set of gaudy game-improvement irons and despite Callaway's recent sale of Hogan to Perry Ellis.
As Callaway's most forgiving forged set of irons, the Apex irons need to strike a balance between appealing to both high- and low-handicappers, which is not easy to do. Let's see how they made out.