Cobra Golf may not have the largest tour staff, but a couple of the names that they have are big ones. Between the likes of Rickie Fowler and Lexi Thompson, the company has successfully transformed themselves from the brand that "old guys" play to one that is more appealing to the younger golfer. This transformation really began with the release of the AMP product line a few years ago, and since that time, the company has followed those up with the AMP Cell and BioCell clubs. Now it's time to replace that line-up once more. Building off the success of last years BioCell line, which got great reviews here at The Sand Trap, is the new Fly-Z line. With an array of different products ranging from drivers and woods to hybrids and irons, the Fly-Z has something for everybody no matter your need or ability level.
Tristan Hilton's Archive
Golf is a game of technology. Players are constantly looking to gain an edge by making sure that the clubs that they put in their bag give them an extra couple of yards, keep them in the fairways (or closer too them), and put them on the green. If there is one company that has tried to bring as much technology as possible to the putter, that company would have to be Odyssey golf. While the PING Anser and its subsequent clones and variations still represent the most popular style of putter, no company has been as innovative with their various designs as Odyssey. Between the different inserts, head shapes, and alignment aids, Callaway's putter division believes that they will have something that works for you.
At the beginning of 2014, Callaway made a rather large splash in the driver world with the reintroduction of the Big Bertha driver. The return of perhaps the most iconic name in the company's history was met with great success. The Big Bertha Alpha was a first of its kind driver that allowed golfers to change the vertical center of gravity of the club. The standard version of the club was also popular and allowed golfers a wide array of features that could be fine tuned to fit their games best. I was lucky enough to be the staff member that reviewed the Big Bertha driver, and it was one that found a home in my bag for a long period of time. However, it eventually did lose it's spot to a different Callaway driver, the FT Optiforce 440, which I had reviewed just a little while before the Big Bertha.
Enter the Big Bertha V Series. While some might figure because of the name that it is meant to replace the 2014 Big Bertha; that actually isn't the case. It is really the replacement to the FT Optiforce which I loved so much. The first thing that I noticed about the V Series driver is that many of the bells and whistles of the Big Bertha were missing. For example, there are no sliding weights or Gravity Cores. In fact, the only adjustment that can be made is at the hosel, as the club features the Optifit hosel which has become standard on Callaway clubs. However, don't let the lack of features fool you, this is still a club that packs a punch. Read on to get the full review.
In today's golf equipment world, the major manufacturers are companies like TaylorMade, Callaway, Titleist and PING. Look in the bag of most players and you're likely to find clubs with one of those names stamped on them. That wasn't always the case though. It wasn't long ago that a different name dominated golf clubs; Wilson Staff. While the company definitely lost a bit of popularity in the 2000s, they have been making a comeback as of late and their clubs are popping up in more and more bags, including both weekend warriors and tour pros alike.
At one time, it was hard to beat a set of Ben Hogan irons. For the better player, they had it all; the company offered a sleek blade that was forged out of soft carbon steel and offered feel that many felt was unmatched by any other manufacturer. Then the company got sold. And then sold again. And again; until finally in the mid 2000s, clubs with the Ben Hogan name all disappeared. Now the company is owned by Eidolon Golf. Readers of this site might recognize the name as the company that owns Scor Golf.
Scor is the maker of the unique 4161 wedges, which offer every loft from 41 degrees to 61 degrees with their V sole. Their thoughts are that short irons are more like wedges and less like irons and should be designed as such. Some of the ideas found on the Scor Wedges are found on the new Ben Hogan irons and wedges, which promise to be the best feeling, most consistent and most responsive clubs you can put in your bag.
While the Big Bertha line is undoubtedly the most popular line of clubs that Callaway Golf has ever created, the X Hot line, which first came out in 2013, has seen it's fair share of love from golf fans. If you remember, it was that line that promised to add a whopping 17 yards of distance to your fairway woods, and for a lot of people, that's exactly what they got. While the awkwardly named sequel to the X Hot Line, the X2 Hot didn't seem to take off quite as well, those were still solid clubs that took a step forward from the original. Soon to be released now from the company is the successor to the X2 Hot, the XR. Like the line it is succeeding, the XR is a complete product line featuring multiple drivers, fairway woods, hybrids and a couple sets of irons. Read on to get all the details.
Bridgestone Golf, which has made a name for itself as of late for their B330 and e-Series balls, is set to unveil their newest set of irons at the upcoming PGA Merchandise show. While producing irons (and clubs in general for that matter) is nothing new for Bridgestone, the company is not as well known for it, at least not here in the states. They aren't the kind of company that rolls out a new set of irons every six months, and in fact, it was nearly a decade ago that their J33 came out. In Orlando, the company will show off its new J15 family of forged irons which contain four different options, each aimed a different type of player.
One of the best ways to get golfers to spend more money on a new club is to convince them that they will gain considerable distance. While there are many who scoff at the seemingly wild claims so many of the companies make; many are more than willing to plunk down three or four hundred dollars in an attempt to see if the claims are true.
Always at the forefront of cutting edge golf technology is TaylorMade. They seem to be the one company that puts themselves out there time after time and seem to be first with the latest and greatest equipment. Sometimes strategies like this backfire, and your products are seen as a joke or as gimmicky; other times you hit home runs. One technology that the company has been pushing over the last several years is its speed slot technology which has been found on both woods and irons. On the irons, it is a polymer filled slot found on the clubs sole. The idea behind the slot is that it allows the face to flex more, producing higher ball speeds across a larger portion of the face. In other words, more forgiveness and more distance. With the release of the RSi Irons, the company is pushing the bounds even more with the addition of slots on the clubs face.