Back in 2010, The Sand Trap started covering a small golf shoe company by the name of TRUE Linkswear and the release of their original shoe the TRUE tour. This shoe was unique in the sense that it was spikeless (there were very few at the time), and even more so because it promoted the foot to work naturally. The shoe was also lighter than pretty much anything else available. Since that time, a few things have happened; TRUE has grown and has released a few more models including the TRUE stealth (and then updates to the tour and stealth) and the TRUE phx as well as a women's shoe, the TRUE isis. In addition to that, the market for lightweight, natural motion golf shoes has boomed with nearly every major manufacturer having a shoe in this catagory. At the beginning of the month, TRUE released the next shoe in their lineup, the TRUE sensei, which in addition to being a great golf shoe also doubles as a running shoe. In fact, Ryan Moore won last month in Las Vegas wearing these on the same day that the TRUE Linkswear president, Robert Rigg, ran the Portland Marathon in them.
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In the coming months, Callaway Golf will be releasing two new products to the golfing world. The first, which will be available in December, are the X Utility Prototype Irons. Towards the end of January, Callaway will release the new version of the X Forged irons. Both clubs were designed by Callaway Chief Designer Roger Cleveland. In addition to the new irons, Odyssey (Callaway's putter division), recently released a new premium line, the ProType Black Putters.
This September Mizuno released four new sets of irons aimed at all levels of golfers. For the better player they have released the MP-64, a better players cavity back. For those looking for something a bit more forgiving without giving up too much of the workability, there is the new MP-H4 which targets scratch golfers to those with handicaps up to around 15. In addition to the two new MP sets, there are new JPX irons as well (which if you remember replaced the MX line last year). They are the JPX-825 and the JPX-825 Pro.
Titleist, as it has done every other year for the last few years now, is updating their driver offering with the release of the 913 series of drivers. Like the 910 series, there will be two different models - the larger, more forgiving D2 and the smaller, more workable D3. Also coming back is the SureFit system which allows the golfer alter the loft and face angle of the club. While there are a lot of similarities between the 913s and the 910s, there are a lot of new features as well.
For a few years now, the big trend in the driver market has been the introduction of adjustable clubs. We first saw this with the TaylorMade R9 line and over the last few years the majority of companies have fallen in line and introduced some sort of adjustable driver. Up until this point, PING has stayed away from this market, but with the updated Anser line (which also includes fairway woods, hybrids, and irons) PING now has an adjustable driver.
If one pays enough attention to the golf world, and more specifically the equipment industry of the golf world, it is easy to see that there are numerous trends. For example, one such trend is an increase in the use of belly and long putters. Keegan Bradley was the first player to ever win a major using one and now three of the last five had one in the bag for their major victory (Bradley, Simpson, Els). Another trend is the increased focus on speed that companies now have. We have seen companies creating lighter drivers for a good while now and the idea behind it is that the faster the club can be swung the further the ball will go.
Until now, this concept has not really been applied to irons. This is exactly what Nike has done with the new VR_S Forged irons.
Over the summer, Cobra Golf will release two special edition drivers. The first, debuting in July, is a creation based on a collaboration between Cobra equipment engineers and aerodynamics engineers at Ferrari. The result is a fast, beautiful, and expensive driver that is the centerpiece of the Ferrari Golf Collection.
The second special edition on its way is an all orange version of the Cobra AMP driver. Much like the all pink driver that PING created for Bubba Watson, Cobra has essentially done the same with the AMP driver for Rickie Fowler. For those that thought that the original AMP was a lot of orange, you ain't seen nothing yet.
Since Nike burst onto the golf equipment scene roughly a decade ago, they have been one of the more forward-thinking, technologically advanced companies around. They were among the first manufacturers to introduce square drivers with their SasQuatch line and jumped into the adjustability game early on with the original version of the Str8-Fit hosel.
Lately, all of the rage has been making the drivers as light as possible. The idea is is that the lighter they are the faster they can be swung and therefore the further the ball will go. The VR_S is Nike's newest entry into this category of driver. The claim by Nike is that there are "none faster" and the company even held "speed trials" at golf shops around the country letting golfers around the country compare their current driver to the VR_S. Read on to find out if Nike has winner.
Cleveland Golf has long been a company that many golfers have turned to, especially when it came to wedges. The original 588 wedge was regarded as one of the best ever made and many of those wedges stayed in the bags of their owners until there were no more grooves left on the face. Since the time of the original 588 many things have changed at Cleveland Golf, such as the namesake of the company, Roger Cleveland, moving over to Callaway Golf. During that time Cleveland has continued to make high quality clubs and have been very successful with the CG line of wedges as well as their jump into the world of super light drivers.
Now the company has brought back the 588 wedge as well as introduced new irons to go along with them. In addition to that, they have taken their drivers and given them a classic look.