While Titelist may be the Number One Ball in Golf, there are plenty of other manufactures that make quality tour level balls, and in many people's opinion, Callaway has had one of those balls for quite a while. The Tour i/iz balls were very popular as were its most recent successors, the HEX Black Tour and HEX Chrome and Chrome +. With Those balls, Callaway gave golfers of differing abilities balls that would fit their game well. This year, the company is updating its ball offerings and is heading a slightly different way. Following the model that has be popularized by Bridgestone over the last few years, Callaway's new tour level balls will come in a few different models, with each one optimized for a particular swing speed. In addition to the new premium balls, the company is also debuting its softest ball to date with the new SuperSoft ball.
Alongside the new balls are new flat sticks from the companies putter division, Odyssey. For those wanting to make a move to an Odyssey putter but not wanting to give up a milled face, there are the new Metal-X Milled putters. In addition to the new putter line, Odyssey has added to both the Versa and White Hot Pro family of putters with the Jailbird and the Hacok.