Always at the forefront of cutting edge golf technology is TaylorMade. They seem to be the one company that puts themselves out there time after time and seem to be first with the latest and greatest equipment. Sometimes strategies like this backfire, and your products are seen as a joke or as gimmicky; other times you hit home runs. One technology that the company has been pushing over the last several years is its speed slot technology which has been found on both woods and irons. On the irons, it is a polymer filled slot found on the clubs sole. The idea behind the slot is that it allows the face to flex more, producing higher ball speeds across a larger portion of the face. In other words, more forgiveness and more distance. With the release of the RSi Irons, the company is pushing the bounds even more with the addition of slots on the clubs face.
TaylorMade got away from their core audience last year, and new CEO Ben Sharpe knows it.
The SLDR was released with less fanfare than they expected, and it took TM too long to realize that the "Loft Up" features of the club were more important than the moving weights. They tried to rescue that later in 2014 with the SLDR-S, but that line's overlap with the underwhelming JetSpeed just gave TaylorMade a muddled lineup.
The familiar "R" and Burner lines were no where to be found, and the RocketBallz line with which TM had so much commercial success was similarly jettisoned. The entire lineup was blue and grey, and they never quite decided whether they wanted the club crowns to be white, black, or somewhere in between.
TaylorMade's new lineup brings back some of the old standbys, while incorporating the technology that got lost last year.
At the beginning of 2014, Callaway Golf brought back an old favorite with the reintroduction of an old favorite; the Big Bertha. The driver came in two different versions (a standard Big Bertha and the Alpha) and both were received well. Callaway worked hard on these clubs to create a club that was both forgiving and long, and in the eyes of many, they did just that. Recently, they followed up with the release of the Big Bertha V Series; which wasn't an update to the Big Bertha line so much as it was a replacement of last years FT Optiforce line. Those clubs were meant to be lighter and faster than a typical driver and help those that needed it achieve higher club head speed. Now, the company has the true update to Big Bertha and Big Bertha Alpha, and it is the Big Bertha Alpha 815.
While some golf companies go the route of bombarding the customer with release after release, Titleist takes the opposite approach and sticks to a two year product cycle with woods and irons alternating years. While that means that there is often a product from a competitor with more current technology, it gives Titleist the opportunity to do its due diligence and figure out what technologies work, which don't and then bring debut a lineup that will hold its own for a couple years. It wasn't until the 910 line of clubs that Titleist added an adjustable hosel, which was quite a while after competitors such as TaylorMade and Callaway had done so; however, Titleist took the time to do it right and the hosel they created is regarded by many to be the best of the bunch; an opinion which is further supported by the fact that four years later the company is still using the same one and is no essentially being used by Callaway (just a minor tweak to their version).
With the 915 woods, Titleist has its most featured packed set of clubs. While most of the technologies are ones that we've seen in one version or another from the company's competitors, you can be sure that the company has done it the right way.
Certain golf companies tend to make one think of certain types of clubs, and with Adams golf, the mind goes immediately to woods and hybrids. Years ago, the company produced one of the most popular fairway woods of all time with the Tight Lies and more recently, they've become known for making easy-to-hit hybrids.
About this time last year, the company reintroduced its famed Tight Lies line of clubs and now the company is ready to roll out an update to those clubs. The new clubs still have the features that make it part of the Tight Lies line, however new technology has been built in to add to the clubs distance and forgiveness.
This past year, the golf world saw Callaway revive a couple of old favorites with the reintroduction of the Big Bertha woods and Apex irons, the latter of course being made famous under the Ben Hogan name. Earlier in the month the Big Bertha's received their first update with the V series and now it's time for a new set of Apex irons. It should be no surprise that Callaway takes feedback and suggestions from its tour players seriously, so when they asked for a new blade, the company got to work; the result is the new Apex Muscleback irons. In addition to the new blades, the company has new matching utility irons to go along with them.
Over the last few years, Mizuno has updated 2 of its MP iron sets each year as well as updating the JPX line of clubs. This year, the updates include the new MP-15 irons, a slight cavity back aimed at the better player as well as the MP-H5, the MP club for the not so good. In addition to those, Mizuno has unveiled the new JPX 850 irons. These clubs are unique from anything else out on the market as they include Boron in the forging process. Read on to get the details on each.
The name Big Bertha is arguably the most well known in the golf equipment industry, and for good reason. When the company recently re-released the Big Bertha line-up, it was a huge success. Many players found more distance with the company's latest and greatest in the bag and now the company looks to add a few more yards with the fastest Big Bertha yet, the V series.
When one thinks of the golf manufacturers out there on the cutting edge of innovation, companies like TaylorMade and Callaway spring to mind. It seems that these companies always have some new technology that promises to add distance and increase forgiveness and some time later similar technologies are adopted by the rest of the golfing world. However, one of the original innovators in the golf world is PING, and they are doing it again with their new G30 line of drivers, woods, hybrids and irons. According to PING, they were able to achieve significant distance gains with the new clubs without sacrificing performance in any other key area such as forgiveness.