While they may not be as big as some of the names out there (Tilteist, PING, Taylormade, etc.) Mizuno Golf has garnered quite a following especially with their ever growing line of players clubs. Every year, the company updates their line of MP clubs and this year they have introduced the MP-4 and the MP-54 irons. The MP-4 is a full-on, traditional muscle back and the replacement for the MP-69, while the MP-54 replaces the two year old MP-53 and features a cavity back design. In addition to the MP line, Mizuno also has the JPX line of game improvement clubs, and they are adding to that line with the new JPX-EZ and JPX-EZ Forged.
PING golf knows a good thing when the see one; and that is exactly what they had in thier S56 irons. Those clubs have been used in more than 30 tour wins since they debuted including one at the Open Championship. That is why the company wasn't out to overhaul its lineup or start from scratch. However, what the company did do was listen carefully to the pros that it has on staff and make a few changes here and there that improved workability, control and forgiveness to the point that a vast majority of their players have made the switch to PING's new S55 irons.
While it seems that certain companies (and one in particular) continue to pump out new clubs promising the latest and greatest in golf technology, Titleist golf has taken a somewhat different approach. Every other year, the company reveals a new set of irons and in the years in between we get the new drivers and woods. This year is an iron year for Titleist and with it brings the introduction of the new 714 series of irons. As with the past handful of iron releases from Titleist, this group is comprised of updates to the four existing sets; the MB, CB, AP1, and AP2.
For a while now, TaylorMade has been one of the top drivers on tour, and this month, the company is back at it again with their fourth driver release of 2013. Earlier this year we saw the much anticipated R1, the follow up to the R11s, and at the same time the RocketBallz (RBZ) Stage 2. Both of the drivers proved to be fairly popular choices among golfers and found their way into many bags. Those two clubs followed the trend that the company had started a few years ago by featuring white crowns, albeit with more agressive graphics than previous models. A few months ago, however, TaylorMade seemed to stray from the "science of white" and released a black version of the R1, giving the club a more traditional look.
There are a couple of things that nearly every golfer, regardless of their ability, would take to add to their golf game; more distance (especially off the tee) and more control around the greens. With the release of two new product lines, Callaway golf is looking to help golfers in both of these areas. Later this month, the company will be releasing a new family of woods, the FT Optiforce, which includes two different drivers as well as fairway woods. In addition to that, they are releasing the Mack Daddy 2 wedges, which they claim have grooves that are even better than the original.
Since 2005 iliac Golf by Bert LaMar has sought to offer the avid golfer something special. 80-90 players on the PGA Tour players use some iliac Golf products and do so as a personal choice; they simply love the unique design and quality of the wool and leather head covers and clothing designs. Most of the golf resorts in the USA now stock iliac Golf products and in the United Kingdom and Ireland, from its launch in 2011, iliac Golf by Bert LaMar can now be found in an ever increasing number of top golf courses across the region.
If there is one thing you can say about the golf equipment industry, it is that it is one of trends. Over the last handful of years we have seen larger club heads, better balls, adjustable clubs, etc. One of the biggest equipment advances over recent years was the hybrid iron. Originally designed with the weekend golfer in mind, the hybrid was designed to replace the long irons but play more like a fairway wood. They helped players launch the ball higher and further than they ever could with their long irons.
However, even though the demand for hybrids are high and they have a place in many bags, some still don't like them. For players in this category there have been a few options. For years now, Mizuno has offered the Fli-Hi irons which have become very popular, and last year we saw Callaway jump in the mix with the X Utility iron which was in Ernie Els' bag when he won the British Open Championship. Starting in mid-May, golfers will be able finally be able to get their hands on Titleist's offering in this category, the 712U, which was introduced on the Tour late last year.
This year, Callaway golf has come on strong with their new line of RAZR Fit and X Hot products. So far in the X Hot family they have introduced both standard and Pro versions of the driver, fairway woods, hybrids and irons. Taking things a step further, they are now introducing a deep face version of the X Hot Fairway that they are calling the X Hot 3Deep. In addition to the new wood, Callaway has updated it's tour level ball with the new HEX Chrome+. Odyssey Golf (Callaway's putter line) has also introduced a new product line with the Tank putters which aim to give ultimate stability.
Back in November, Titleist updated its product family with the addition of the 913D2 and 913D3 drivers. These clubs replaced the 910 drivers in Titleist's lineup, however, at that point, that was it; no new woods or hybrids. Starting at the beginning of this month, that is no longer the case with the introduction of the 913F and 913F.d fairway woods and 913H and 913H.d hybrids.