TaylorMade got away from their core audience last year, and new CEO Ben Sharpe knows it.
The SLDR was released with less fanfare than they expected, and it took TM too long to realize that the "Loft Up" features of the club were more important than the moving weights. They tried to rescue that later in 2014 with the SLDR-S, but that line's overlap with the underwhelming JetSpeed just gave TaylorMade a muddled lineup.
The familiar "R" and Burner lines were no where to be found, and the RocketBallz line with which TM had so much commercial success was similarly jettisoned. The entire lineup was blue and grey, and they never quite decided whether they wanted the club crowns to be white, black, or somewhere in between.
TaylorMade's new lineup brings back some of the old standbys, while incorporating the technology that got lost last year.