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PURE Grips Introduces Five New Grips and Tapeless Installation Tool

Apr. 13, 2010     By     Comments (19)

Take grip installation into your own hands with PURE Grips' tapeless installation tool and custom grips!

Bag DropWhen we talk about the performance of our clubs, there is one desirable quality that's desired by players of all skill sets - good feel. Good feel probably simply described as what the club feels like upon impact, both in the sweet spot and on the outer edges of the clubface. And yes, while the clubhead and shaft play the primary roles in what a club feels like, the connection between your hands and that club goes right through the grip. What you may not realize is that even a pured shot might not feel as good to the hands as it should if the grips on your clubs are old, hard as a rock, and flaking. Not to mention that you're less likely to hit the ball well if you're forced to squeeze your grips because they're old, hard as a rock, and flaking!

Unfortunately, though changing your grips is something a lot of avid golfers do themselves, it's always been a bit more of a hassle than it probably should be. That's where PURE Grips comes in. Not only do they make a line of quality grips, they also make installation simple enough that anyone with a few spare minutes and an air compressor can install the grips without taking paying their local retailer. Couple that with a pretty enticing durability guarantee, and you have an overall product that's definitely worth checking out. Follow along as we take a look at PURE Grips and their products.

Though there's a chance you haven't heard of PURE Grips, they're a company with which you may want to get familiar. Unlike the competition's grips, every PURE Grip is manufactured in Tempe, AZ. PURE seems to be fully aware of their place in the market as the upstart newcomer, and I get the sense that they know they must produce a quality product in order to make an impact.

PURE Grips
Though PURE hasn't been in business all that long, they've certainly hit the ground running. Aside from the qualities of the grips themselves, PURE Grips assures that your money is well spent on the value and durability of their grips by guaranteeing that their grips will not lose tackiness or wear out for 12 months after purchase. If you wear a PURE grip out within 12 months, they'll replace it for free. For those of us that play multiple times every week and spend a ton of time at the range, that's a pretty significant guarantee, as we all know how some grips can wear fairly quickly (I'm looking at you, Winn!).

PURE Grips

The grips themselves are created using PURE Grips' injection molding process, which forms PURE's proprietary EPDM rubber into shape. The rubber itself is completely absent of plasticizers or any other diluting additives that may otherwise negatively effect the life and durability of the grip. This is in stark contrast to the majority of grips on the market.

PURE holds their products to unwavering standards so that you get the maximum performance out of them, shot after shot. One example of this is the minimal weight variation from grip to grip. In fact, they claim to have the most unvarying weight of any grip on the market. PURE also ensures that their grips have uniform wall thickness throughout the grip for a consistent feel in your hands.

Down here in the southern states, tackiness can be the key in finding the right grip, especially as the heat and the humidity rises. PURE Grips has reportedly taken care of golfers in that arena as well, as their entire line is designed with all weather conditions in mind. The company says their grips are resistant to both extreme temperatures and inclement weather and moisture, so that the club should stay firmly in hand without worrying about them slipping.

As far as feel goes, some players prefer a softer, more cushion-y feeling grip, while others like the feeling of a harder rubber. To accommodate all types of players, each style of grip varies in both texture and firmness, though each share the same qualities listed above. So by now, you're probably curious what styles and models they offer, right?

PURE Grips Lineup

The PURE Soft Wrap (seen above with red) is described by PURE as "a softer, lightly perforated wrap providing maximum shock absorption and optimal comfort" and has a medium amount of perforation. The overall weight is 54.5 grams, and comes at a price of $5.50 each.

Next up, we have the PURE Smooth Wrap, which is a has the appearance of an unperforated leather wrap, and is firmer than the Soft Wrap, providing a moderate shock absorption. In the picture above, the PURE Smooth Wrap is the blue model. Like the Soft Wrap, the Smooth Wrap weighs in at 54.5 grams, and costs $5.50.

The third wrap in PURE's lineup is simply called the PURE Wrap (the green one), and offers the same firmness and shock absorption as the PURE Smooth Wrap, though it features perforations whereas the Smooth Wrap does not. Again, the weight is 54.5 grams, and is priced the same as the previous two styles.

For those with larger hands, PURE offers the Midsize Wrap, which is much like the regular PURE Wrap, only thicker, and is distinguished by its orange accent coloring. Of course, thicker also means a little heavier, as this one weighs in at an even 64 grams. The cost, however, is the same as the other models at $5.50 per grip.

Last but not least is the PURE Pro, which PURE describes as "a velvet-style, traction-grooved grip providing significant firmness and the maximum shot feedback desired by top players." The black and yellow grip maintains a weight that is equal to the other three standard sized models, and costs the same as well.

PURE Custom Installation Attachment
PURE doesn't just offer grips however. Their tapeless grip installation tool is one that many of you may be interested in. Instead of using tape and solvent, PURE now offers an alternative: a custom installer kit, which consists of an air gun and an attachment that is designed to work with standard air compressors. It's pretty easy to see how this attachment can save you loads of time and could potentially pay for itself fairly quickly. The great thing about it is that the air gun and attachment work with most other brands of grips, just as long as they have a standard sized hole in the butt end. The guys at PURE have even went as far as testing other brands, and found that the only grips that may cause a problem are those with very low rubber content, as those may be more prone to twisting or slipping.

Tapeless Installation Gun

PURE Grips has an enticing offer going right now if you purchase the air gun and attachment. If you spend the $34.99 on it, you can get 13 grips at half the normal price. Not too bad of a deal, considering that some grips now can run as much as $9 or $10 each.

Final Thoughts
With the weather starting to warm up across the country, and the golf season really starting to hit full swing, it may be time to take a look at your grips and decide if it's time for a replacement. From the looks of things, it may be worth giving PURE Grips a shot. The Custom Installation Attachment alone is very interesting, and as I said before, can likely save you a great deal of time and money in the long run. If you'd like to get more info on PURE Grips, you can catch their blog here or follow them on Twitter here, and if you have any experience with PURE Grips, or their installation tools, let us know in the comments.

Discussion

  1. Shark says:

    Very interesting...i have always wanted to switch out my own grips, but with a small apt and no room for solvents and vices etc...worth looking into..although the inability to feel the grips first..before committing to a gun and grips pkg..is going to have most pausing.....the weights of the grips are a concern too..most that i like are sub 50 grams that i use now....the lightest one they have is 54.5? and one is well over 60? very heavy. thanks for info though.

  2. Very interesting...i have always wanted to switch out my own grips, but with a small apt and no room for solvents and vices etc...worth looking into..although the inability to feel the grips first..before committing to a gun and grips pkg..is going to have most pausing.....the weights of the grips are a concern too..most that i like are sub 50 grams that i use now....the lightest one they have is 54.5? and one is well over 60? very heavy. thanks for info though.

    Yeah, New Decade MultiComps start at 45.5 and go to 59 grams. Winn has too many grips to check but one of the PCIs was 50 grams.

    I don't buy into saving a whole lot of weight in the grip, but I imagine it might be important to some people. On the other hand, you do save the weight of the tape… ;-)

    We'll be reviewing these grips soon. Some retailers may carry then, too, so you'll be able to feel them before you buy a bunch. That said, it's almost not much of a gamble if you get an air gun that you can use to install regular grips.

  3. Rudygu says:

    I know your comment about saving tape was tongue-in-cheek, but it's worth pointing out that you still need to use masking tape under the grip to maintain the proper grip diameter (unless you want the grip to fit smaller). You can use normal masking tape instead of 2-sided grip tape...it's much cheaper and easier to find in a pinch.

  4. I know your comment about saving tape was tongue-in-cheek, but it's worth pointing out that you still need to use masking tape under the grip to maintain the proper grip diameter (unless you want the grip to fit smaller).

    Rudy, that's one of the questions we have for them. I like my grips +1 wrap of tape, which ends up being two wraps. Maybe that's why they're heavier - because the grips themselves are one wrap of tape thicker? And thus I'd need to add only one layer of tape to get to my "+1 wrap"?

    This video shows the guy installing the grip without any tape. It says to stretch it for a thinner fit, or leave the tape on for a thicker feeling:

    So the jury's out. Are the grips essentially "one wrap of tape thicker" so that you can install them without any tape at all and get to a standard size? I'm leaning towards yes.

  5. Rudygu says:

    Ah, ok. I didn't even think about that, but i'd bet it's the case as well. I look forward to finding out the answer in the review.

    Shaft butt diameters and grip core diameters already vary so much, I almost hope they just use a normal .600 or .580 core for the sake of simplicity.

  6. Wes B says:

    Just to clarify for everyone, the grips are designed to be standard size without any tape. You can also use the combination of core size and shaft size to create other size options. For instance, a .580 shaft with a .600 core PURE Grip would be slightly under standard with no tape and a .600 shaft with a .580 core will be slightly over standard with no tape. Hope that makes sense.

    Wes, PURE Grips

  7. Brian says:

    Is there something unique about the grip itself that allows them to be installed without tape, or is this a product of the installation method?

  8. Is there something unique about the grip itself that allows them to be installed without tape, or is this a product of the installation method?

    The grips are pure rubber, so they stick better.

  9. Rob says:

    Are these being made by Star Grips? http://stargrip.com/ They are the same rubber compound and are very similar (if not exact) in patterns. Also Star Grip is located in AZ too I think.

  10. Wes B says:

    Are these being made by Star Grips?http://stargrip.com/They are the same rubber compound and are very similar (if not exact) in patterns.Also Star Grip is located in AZ too I think.

    We are not associated with Star Grip in any way, but they are also located in Phoenix. Our rubber formula is our own proprietary design, as is all of our tooling. We manufacture our grips in our plant with our machines and our process. Thanks.

    Wes

  11. Barry says:

    I received my Pure Grips mid sized grips the other day. I had removed the old grips and tape on two nights ago watching TV and put the Pure Grips on night before last. Having never done it before, the grips only took about a half hour for all 13 and that included hooking up the installation tool and filling up the compressor. I played my first league round yesterday morning and just loved the way they felt.

    I had a set of Lamkins on before and not all were worn out but had wanted to change for a different feel. My clubs were custom built with the Lamkins.

    My only wish and this is just visual, with all the colors and such associated with the shafts, heads and such, I would like to see some other colors on future grip selections so I could customize the look a little more. Basic black with a color band is rather bland, I like my stuff to look a little flashy.

    Barry

  12. Zach says:

    Just to clarify for everyone, the grips are designed to be standard size without any tape. You can also use the combination of core size and shaft size to create other size options. For instance, a .580 shaft with a .600 core PURE Grip would be slightly under standard with no tape and a .600 shaft with a .580 core will be slightly over standard with no tape. Hope that makes sense.Wes, PURE Grips

    Looking at trying these out - what's the PSI output requirement on the air compressor?

  13. Looking at trying these out - what's the PSI output requirement on the air compressor?

    Between 50 and 70 PSI. 60 has worked pretty well for me.

  14. Wes B says:

    Between 50 and 70 PSI. 60 has worked pretty well for me.

    60-120 PSI is our recommendation for installing PURE Grips.

  15. John says:

    Blowing grips on and off I do that with regular grips, No tape or solvent if I need too.

  16. Peter says:

    I just installed these. It was easy after getting through the learning curve (about 5 clubs). I bought the soft grips and they are so tacky that the clubs actually grip you. I highly recommend them.

  17. handlez42 says:

    Buying them is a rarity in terms of stores. I only assume because Pure Intends to take out the "middle man"? (sports store/golf pro shop/etc.) buying the grips online is easy and in my assumed case, preferred. Is this the reason Pure Grips are either bought from the Pure Factory or sites such as golfsmith or rockbottom, opposed to Dick's sporting goods or even local pro shop's?

    Recently called the newest company in "town" and the only store who is strictly golf, Golf Etc. The employee said they did not have an "account" with pure grips. I have a feeling that Pure Grips are just now coming to be known, and the shop guys are afraid they might lose some business which is why they aren't too well advertised through stores.

    I recently bought Tacki Mac IT2's and yet I'm considering getting PG's for the easy installation and the fact that they apparently wear very well and in most cases don't wear down at all. Also, I wanna give the good company some love, since they are kindve attempting to take down the corporate jerks trying to hide a great product such as Pure.
    (Note: there are many incredible golf companies and products out there much like this, just gotta find them.)

  1. [... When we talk about the performance of our clubs, there is one desirable quality that's desired by players of all skill sets - good feel. Good feel probably simply described ...]

  2. [... When we talk about the performance of our clubs, there is one desirable quality that's desired by players of all skill sets - good feel. Good feel probably simply described ...]

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