TaylorMade has never shied away from taking chances where technology is involved. The company that brought us three different ways to adjust a driver and a slot behind the face of a fairway wood to increase the CoR is back, and continues to up their golf ball game.
Already the first company to introduce a five-layer golf ball, TaylorMade has seen their golf ball line take off recently. The TP5 is the fourth premium golf ball TaylorMade has brought to market since their entrance in the mid-2000s, and they're gaining traction on the PGA Tour as well as in pro shops worldwide. 25 million Pentas were put into play around the globe in 2011, and Darren Clarke used a PentaTP en route to his Open Championship victory.
TaylorMade's golf ball market share doubled in 2011, continuing their inroads into a business dominated by the likes of Titleist, Bridgestone, Callaway, and others, and this year they're aiming to bring their (healthy) obsession with innovation back to the golf ball. Read on to see how they did.