If there is one thing you can say about the golf equipment industry, it is that it is one of trends. Over the last handful of years we have seen larger club heads, better balls, adjustable clubs, etc. One of the biggest equipment advances over recent years was the hybrid iron. Originally designed with the weekend golfer in mind, the hybrid was designed to replace the long irons but play more like a fairway wood. They helped players launch the ball higher and further than they ever could with their long irons.
However, even though the demand for hybrids are high and they have a place in many bags, some still don't like them. For players in this category there have been a few options. For years now, Mizuno has offered the Fli-Hi irons which have become very popular, and last year we saw Callaway jump in the mix with the X Utility iron which was in Ernie Els' bag when he won the British Open Championship. Starting in mid-May, golfers will be able finally be able to get their hands on Titleist's offering in this category, the 712U, which was introduced on the Tour late last year.