In recent years nobody has done a better job creating buzz with the release of their new line of drivers than TaylorMade. TaylorMade has such a huge presence on the PGA Tour and they take pride in their stable of players using and promoting their latest equipment. The release of the R1 driver from TaylorMade is exciting because of how much customization the driver provides to both the golfer and the club fitter.
TaylorMade launched the R1 by telling golfers that this was their most adjustable driver they had ever made. A golfer can adjust the loft, the face angle, and the shot shape all with a single wrench.This means a golfer can go into their local pro shop and have a clubfitter tune the driver to their swing without having to switch drivers. Also if a golfer changes their swing they do not have to change drivers, they can simply adjust the R1 accordingly.