TaylorMade has never shied away from taking chances where technology is involved. The company that brought us three different ways to adjust a driver and a slot behind the face of a fairway wood to increase the CoR is back, and continues to up their golf ball game.
Already the first company to introduce a five-layer golf ball, TaylorMade has seen their golf ball line take off recently. The TP5 is the fourth premium golf ball TaylorMade has brought to market since their entrance in the mid-2000s, and they're gaining traction on the PGA Tour as well as in pro shops worldwide. 25 million Pentas were put into play around the globe in 2011, and Darren Clarke used a PentaTP en route to his Open Championship victory.
TaylorMade's golf ball market share doubled in 2011, continuing their inroads into a business dominated by the likes of Titleist, Bridgestone, Callaway, and others, and this year they're aiming to bring their (healthy) obsession with innovation back to the golf ball. Read on to see how they did.
It's a testament to TaylorMade's insane devotion to innovation that just about every TM-related equipment review starts like this: "Not long after the release of their last technology-packed golf club, TaylorMade is back with another highly-touted line." This time it's wedges.
Callaway golf has fallen on some hard times lately. With the announcement of its intention to 
As many golfers know, Mizuno Golf is best know for designing some of the best forged irons in the world. First building their reputation by manufacturing muscle back blades, Mizuno grew to expand their line into forged cavity backs and forged game improvement clubs. All the while leading in quality, feel and sound. Some golfers fear the idea of playing a forged iron, thinking that it is only be for low single digit handicappers or tour level players. Mizuno Golf is looking to take some of the fear out of forged with their new MP-59 irons. The MP-59 is Mizuno's latest multi material forged cavity back. The MP-59 integrates a classic look with updated technology for a wider range of golfers.
Building on the extremely popular i15 line of hybrids PING introduces the innovative i20 hybrid line. I was very lucky to get the opportunity to test the i20 hybrid and there are definitely some key changes that PING has made that improve both the performance and look of these new hybrids. PING has a very loyal following amongst serious golfers because of the custom fitting options they offer, as well as the consistent performance their clubs produce. Through the years I have used numerous PING club offerings and after using this hybrid I am left feeling they continue to churn out very reliable and high performing clubs.
If one pays enough attention to the golf world, and more specifically the equipment industry of the golf world, it is easy to see that there are numerous trends. For example, one such trend is an increase in the use of belly and long putters. Keegan Bradley was the first player to ever win a major using one and now three of the last five had one in the bag for their major victory (Bradley, Simpson, Els). Another trend is the increased focus on speed that companies now have. We have seen companies creating lighter drivers for a good while now and the idea behind it is that the faster the club can be swung the further the ball will go.
Many people aren't aware of the fact that Kiawah Island's Ocean Course hosted the 1991 Ryder Cup mere months after it opened. Check out Google Earth and go back to aerial photos from 1989 and you won't even see the beginnings of a golf course. Yet less than two years later the site hosted the "War by the Shore" that really set the modern-day Ryder Cup as the most hotly contested, emotional, nationalistic event in golf.
Since Nike burst onto the golf equipment scene roughly a decade ago, they have been one of the more forward-thinking, technologically advanced companies around. They were among the first manufacturers to introduce square drivers with their SasQuatch line and jumped into the adjustability game early on with the original version of the Str8-Fit hosel.
When TaylorMade introduced the R11 irons, they claimed they were the only irons worthy of the R11 name. Of course the first thing that comes to your mind when you think of R11 is the very successful white matte drivers that have blanketed golf courses lately. It is very hard these days to play in a foursome that does not have a golfer with the R11, R11s, or RocketBallz driver in their bag.
