The new Callaway Hex Black Tour ball hits all the marks to compete with the other premium balls on the market.
The premium ball market has been dominated by a certain company for - what seems like - an eternity. I was one of the many who followed along and used the newest ball that came out every year. That was, until last year.
I picked up a new ball (cough, Penta, cough) that felt just a bit better in nearly every aspect. What this did was open my eyes a bit more to the other balls on the market. One of those I tried was the Callaway Tour i(s). I hadn't hit a Callaway ball in years and didn't expect much. To say I was pleasantly surprised would be an understatement. This is coming from a bit of a ball snob.
So when the new Hex Black Tours came on the market I eagerly wanted to give them a try and see what they had to offer. How did they compare to the #1 ball on tour and my current favored ball? Read on to find out.
Many golfers might be surprised to know that, in terms of dollar market share, Bridgestone Golf has grown to become the number two golf ball in the industry. Bridgestone Golf began manufacturing its first golf balls on U.S. soil in 1990 under the Precept brand, and while it's only been seven years since the Bridgestone Golf U.S. brand was launched, the company has been producing golf balls since 1935 and they are the number one golf ball producer in Japan.
I think of myself as a little bit of a history buff, not because I am any good at history (in fact I got really poor grades in school for history), but simply because I love to learn about it. As we approach the 2012 U.S. Open at the Olympic Club, Al Barkow decided to write a detailed account of the first U.S. Open held at the famed San Francisco layout. In 1955, a little-known man named Jack Fleck beat Ben Hogan in an 18-hole playoff that made ESPN's list of the top 10 upsets of all time.
The 2012 RocketBallz fairway wood line has received a majority of the buzz from the new products that have been released this year. TaylorMade has been advertising that the RocketBallz 3-wood is 17 yards longer than your current 3 wood. 17 yards longer? For a fairway wood? Really? When I attended a TaylorMade media day late last year I had heard the rumors of the line that would be replacing the popular Burner clubs. I thought the name "RocketBallz" was some insider joke and the actual name would be revealed during the presentation.
Adams Golf doesn't really have much of identity right now. They've stopped airing the "number one hybrid on the Champions Tour" commercials (or maybe I've stopped watching Golf Channel at 2 AM?), and they don't really have a repetitive nomenclature. They're not revered for their huge revenues like Nike or TaylorMade, and they don't have the rich history of Titleist or Mizuno.
Short of only the TaylorMade Rocketballz, this year's Adams Fast 12 fairway woods are some of the most hyped in the business. They have feature after feature designed specifically to give golfers the most distance, not only on-center strikes but on off-center hits as well. It remains to be seen if their sale to TaylorMade-Adidas helps or hurts the company, but in recent years Adams has been putting out some of the best woods in golf, and this year seems to be no different.
Butch Harmon is one of the biggest names in golf. He has been Golf Digest's top-ranked golf coach every year since 2003, and he is the mastermind behind Tiger's early career swing. He has coached some of the biggest names in golf, including Greg Norman, Phil Mickelson, Ernie Els, Adam Scott, and Natalie Gulbis.
PING's successful line of G-series irons has focused on maximum forgiveness for all players, but it's i-series has been geared specifically to players who are looking for a middle ground between the G-series and the blade-like S-series. The i20 irons attempts to satisfy that audience by utilizing a series of designs that make the long irons forgiving and high-launching while blending in more-penetrating mid and short irons offering control for precise shot making. PGA Tour player Mark Wilson won the 2012 Bob Hope Humana Classic the first week he had the new PING i20 irons in the bag. Not a bad introduction for PING's latest i-series offering. The i20 is for players as good as Mark Wilson all the way to your average mid-handicapper. Following in the tradition of previous models the i20 is a cast golf club with a progressive set design that delivers for a lot of forgiveness with a ton of playability.
PING's 2009 i15 driver was aimed at players ranging from low single digit handicaps to players at the tour level and ran into some design issues. The CoG (center of gravity) was fade biased, and the bulge was too pronounced making it too hard to control even for most tour players. There was a small following of players that loved it because it was lower spinning and since the CoG was closer to the face, the ball came off hot. PING learned from this endeavor when engineering the new PING i20 driver. PING has also been able to broaden the handicap range for the i20 making the i20 a forgiving "players" driver. The newest i-series driver is still targeting players looking for a lower launching, lower spinning driver but with the needed forgiveness that the i15 was lacking.
