In the golf world these days, everything is about advertising. Every few months one company or another is debuting the latest and greatest in golf technology. It is promised that this new technology will add an insane amount of distance to your game as well as being even more forgiving than whatever is in your bag.
Mizuno Golf, for the most part, has not really followed this route. Of course they advertise, but more than most companies, they let their products speak for themselves.
While they may not be the biggest or most hyped name out there, their clubs, and more specifically their player's irons have developed some what of a cult following for being among the best available. It is clubs in this category that really are the heart of the company, and this is because to many they have a feel that is superior to nearly everything else around. Sure they make some really good game improvement clubs, and their woods and wedges are also top notch, but when golfers think of Mizuno they think of small, compact irons with buttery soft feel.