In the 90s, the founders of Golfgods.com were among the first and best known of the Internet golf pro shops. Known mainly for their catchy name and for their "hot smoking deals" on golf equipment, Golfgods was a pioneer in the modern-day phenomena of "search engine marketing."
This morning at 12:00 a.m. C.S.T. Golfgods launched a freshly re-designed web-based retail shop. The new site is a fresh look for the Minnesota-based retailer of golf equipment and a radical-change from their previous Yahoo-store. The site features many add-ons compared to the old site including tabbed product sections, brand stores, electronic buying guides which were written by the staff of The Sand Trap .com and a streamlined check-out process. The site is located at golfgods.com.
In late 2004, Golfgods was acquired by Jason Mischel, a thirty-something entrepreneur along with a couple of silent partners and relocated from Bradenton, FL to the frigid climate of northern Minnesota, where the golf-season is shorter than a Tiger Woods drive. Equipment maker Bushnell is supporting the site re-launch by sponsoring a giveaway of the Pinseeker Tournament Edition laser rangefinder.