It's been said that there is no such thing as bad publicity. That even if someone is saying something bad about you, they are still talking about you and therefore it is better than if they never spoke your name. Many different companies and the Kardashians live by this mantra. So when Suzann Pettersen apologized for her role in ConcessionGate, I asked myself if this was really the best decision.
On social media everyone is praising the decision to apologize. Before the apology she was getting roasted by all the American fans, and even a few former European players for her decision. It was hard to find anyone on her side. As the dust has settled a little more now, many people are saying that she was within the rules and Lee was just at fault as Pettersen was. Lee has the moral high ground, but Pettersen was not completely to blame. The action seemed to fuel the Americans and it helped them to produce a Medinah- or Brookline-like comeback to win the event. The incident and ensuing comeback was outstanding theater.