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Tiger, Buick and all that Jazz

Sep. 29, 2004     By     Comments (0)

I've always found Tiger Woods' array of sponsors a bit peculiar. One the one hand, you have sexy companies like Nike and Tag Heuer shelling out mega cash to lock up the superstar for a few years. These seem a natural fit to me. Then you have American Express, Target, and everyone's favorite carmaker Buick. BUICK?! Yes Buick. To me, this seems like such an odd pairing. Before they introduced the Rainier, does anyone really think Tiger would be caught dead carting Elin around Isleworth in a Buick Century?

Now, don't get me wrong, Buicks are very nice American vehicles, but it just seems like a forced fit. Do I believe Tiger would use these products if Buick weren't paying him a cool $40 million? Uhh, No. When I think of Tiger, I think Benz or Bimmer, not LeSabre for God's sakes! Buick executives have recently announced that they want to "jazz up" the ads featuring Tiger. I'm sure that the fifty year-olds everywhere are doing cartwheels.

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Big Break II Premieres Tonight

Sep. 28, 2004     By     Comments (0)

BBIIThe Golf Channel's original production The Big Break II begins its season tonight at 9pm on - duh - The Golf Channel.

The stakes for a chance to play big-time professional golf just got higher. The Golf Channel's hit reality show - The Big Break - is back and heading for the bright lights and hot golf of Las Vegas for a new 11-week season.

The Big Break II pits 10 players against each other in challenges that test their golf skills and mental toughness. The last man standing wins an invitation to play four Nationwide Tour events in 2005, a 2005 Ford Five Hundred luxury sedan, and $10,000 from Nationwide.

My only real thought is this: couldn't they just give the guy a Nationwide Tour card? Seriously. Four events? What would it really hurt? Anyway, the Big Break II is on in... about an hour. Don't miss it. :-)

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Commercials at the Masters… Again

Aug. 29, 2004     By     Comments (3)

The Masters, which became the first commercial-free major sporting event, is returning to the "old way" of doing things: four minutes of commercials per hour from ExxonMobil, IBM, and SBC Communications. Augusta National Golf Club chairman William "Hootie" Johnson has added 90 minutes of TV coverage to offset the commercials.

Many are disappointed with this move. Me? I'm just happy to have some bathroom and refrigerator breaks built in again. :-)

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