I look at "Personal Value" as what it would take me to replace them. I'm not terribly sentimental about my clubs. The 962Bs I had for a decade I've loaned to my brother in law, after all. But I do stick with what works...
Woods/Hybrids:
Titleist 905S - Paid: $0, Market Value: $150, Personal Value: $300
Titleist 904F - Paid: $0, Market: $120, Personal: $250
TM Rescue Dual - Paid: $0, Market: $150, Personal: $200
Irons/Wedges:
Titleist 735.CM - Paid: $0, Market: $650, Personal: $900
Spin-Milled Vokeys (2) - Paid: $120, Market: $120, Personal: $180
Putter:
Titleist/Cameron Red X - Paid: $200, Market: $100, Personal: $300
Bag:
Titleist CBS (Japan) stand bag: Paid: $0, Market: $300, Personal: $500
My totals:
Paid: $320
Market: $1590
Personal: $2630
Quite a bit more than Dave's (though the "Paid" column isn't), but that's largely because he's using such old (I didn't say "inferior"!!!) equipment. Time for that boy to get a new 3-wood!