I liken Patrick Reed to another athlete that due to a post-game comment created two factions.....we'll call him 'Richard'. We need people on tour like him. He also has a Shooter McGavin type quality to him.
I'd research the business model of TopGolf. (www.topgolf.com) Instead of simulators, it is a heated range with a bar area and the like. For a bay, they charge $40/hour during peak times. Bar area is a normal sized bar so it would be larger than you are imagining. We have 3 of these in the metro area (so far). Seems like a good idea though, especially in the northern areas. Good luck.
Here in the DFW, the average price with no discounts or anything like that is usually about $45-60. I myself utilize GolfNow and other tools to knock the price down. With so many options (for instance within a 10 mi radius of my house, there are at least 8 different public tracks), joining a private club probably won't cross my mind anytime soon.
Zach is not a good example, he looks like a dork always.....but I'm in favor of shorts if for the only reason that it may open up the slim opportunity that a major may come to the Southwest (playing golf in slacks in mid August in Houston/Dallas is not the most comfortable thing)