From my experience with golf innovation, creation of a need is priority number one. They could market the graphite putter to walkers and stress the "less weight in the bag leads to less fatigue during the round. Add up the weight difference, bring in a chiropractor holding a spine model talking about disc compression and we have a need.
Yes if that show wants to draw more viewers they have to cater to the average golfer. For instance instead of talking about good deals on green fees for 150 bucks maybe they can bring in a rules official to mediate an alcohol fueled argument in which 65 dollars are on the line.
My ultimate goal would be to reach the level attained by the people following any comedic actor at the AT&T pro am. Will settle for the same level as the people standing outside the Today show. Please help me fill this void!!