Certain websites will offer prices lower then they are supposed to. I know who they are and buy my stuff cheaper on them myself. I don't see any price drops on any of the large golf retailer sites however.
Edit: Finally got my 2.0 driver this week and love it.
Working on it now. Trying to get both my sons into golf (15 and 12). Bought them used clubs and am taking them to the course on the weekends. Need to get the younger generation off the video games and into golf.