Oh I agree, I am not saying it would have changed the outcome, but in marketing it's all about perception and selling an idea.
You can't say he would have made it with a different club but you can make the consumer ask the question.
think about the Axe body spray commercials. They imply that the dude gets all the girls when he puts the spray on, but they never say "risk spray will make you get girls".
i envision an add campaign like this.....footage of player X...