Of course the pro v's are tough to beat.  So when I am on a course that I know, or I know won't gobble up my tendency to pull my tee shots, I splurge and use them.  But being from Michigan, I play a lot of 'up north' golf, which means, tight fairways, many trees, and (because it's usually a golf trip with the guys) a few extra barley pops.  No cheepie I've played feels better than a Noodle.