Pros: comfort, durability, appearance, brand, value
I am sold on the brand! Never have I recommended shoes until I tried on a pair of ECCO hiking boots. If you have painful feet like I do, you would never recommend a brand either simply because no brand makes pain go away, let alone make your feet feel better after having walked on them. I also have had to wear inserts in different times in my life.
A salesman persuaded me to try ECCO boots and I have been sold on them ever since. I now own a pair of BIOM athletic shoes and training shoes that I wear everyday. Can't say enough good things about these shoes.
Yes, they are pricey. But at what dollar amount would be your break point to live and walk in comfort?