Pros: High quality materials, unique designs, wrinkle free, stylish for on or off the golf course
Cons: Price but it's worth it :-)
I've had to opportunity to meet and play some golf with the man behind iliac Golf, Bert Lamar. Bert is an avid golfer and extremely passionate creating the finest products. Check out his Twitter or Facebook page and you'll see him modeling his own clothes on the golf course, in the office or on sales trips around the world. Bert isn't interested in being the biggest out there, he wants to keep his brand exclusive and as the tags on his clothes say, "rich in tradition".
Bert didn't grow up playing golf, he made his name as a professional skate and snowboarder. Bert is also known for raising the bar in the snowboarding industry with Lamar Snowboards. The golf bug bit him after watching the Masters one and he started playing golf. He got good fast and began competing professionally. Bert has won many times on the Golden State Mini Tour, and is a 6 time club champion and Carlsbad City Champion.
Bert has brought the marketing skills he acquired in the snowboarding industry to the golf world, creating unique designs with top of the line quality. For iliac, one of his main goals is to offer his brand at exclusive clubs and shops around the country. So you will see his stuff at places like Bandon Dunes, The Tom Morris shop at St. Andrews, The Bull at Pinehurst Farm and many other top clubs. You're not going to iliac at your local Golf Smith. If you can't make your way to one of these courses, don't worry, you can order iliac products on their website.
I was recently able to get out and test out a bunch of iliac goodies. An iliac golf shirt (the Banner Stitch), a fleece (the Ben Cardigan) and a leather head cover (Royal, Scoreboard yellow). All three of the pieces are excellent in both design and performance. Almost a Travis Matthews meets Bobby Jones amalgamation of style. Bert likes to use modern tech but also pay tribute to classic golf apparel.
iliac apparel has an athletic fit, most iliac apparel has performance stretch and will give you a little wiggle room. If you're in doubt, just go up a size. The Banner Stitch shirt is made of the highest quality material 80% performance elastopoly material, 20% elastomer stretch. This combination allows it to be smooth and comfortable. This isn't a shirt you're going to be tugging on or have hanging over your belt. The arm sleeve length is more of a European style, shorter and fitting The banner style three needle stitch pattern runs from shoulder to tail. This material is for mild to cool temperatures, not for hot humid days. I've enjoyed wearing the Banner Stitch, the clean crisp lines enhance the style while not shouting "Hey look at me!" like some other brands.
The Ben Cardigan is a mid-weight piece, ideal for cool temperatureson and off the course. It's a favorite of mine and one I've been wearing a lot on date nights with my wife. This looks similar to the cardigan you see in old schools pics of Arnie and Hogan, with some modern updates like the tapered sleeves and the zipper. The contrast cover stitch and front pockets are very cool, again giving the piece that unique flavor. The material and fit of the Ben Cardigan makes it easy to play golf, doesn't restrict motion and isn't bulky like some pullovers. I think the elbow patches are very cool.
All iliac's leather head covers are designed to fit modern drivers. The Royal head cover that was sent to me easily fits on a 460cc driver head. The Royal head cover fits snug and will stretch out a bit as as it becomes weathered and used more. The head covers may fade in heat and weather but as iliac says, "We think that's part of the vintage look and feel". My Royal head cover looks and even feels great. The material inside the head cover is soft as well, making sure you're $400 driver stays scratch free. These are the same head covers you'll find on PGA Tour players woods, players like Zach Johnson, Hunter Mahan, Miguel Angel Jimenez, Charlie Wi and several more.
It's been a lot of fun the past month learning more about iliac Golf and the awesome products that Bert creates. iliac is a really interesting company and they are releasing lots of solid and unique gear. The company has a great collection of products and everything that I’ve seen so far has been excellent quality and extremely well made. Bert has a great sense of style, is a committed craftsman and understands his audience. If you haven’t seen the amazing collection of gear that is available by iliac, spend some time on their website. You'll enjoy checking out their great collection of apparel, head covers and much more.