Re: Wilson STAFF vs Wilson STAFF's reputationI agree with some of the other posts here, that so many Wilson Ultra and other bargain basement clubs got onto the market that Wilson Staff lost any brand identity. The Fat Shaft experiment of 10-15 years ago also did them no favors as it actually became tough to find even their high-end clubs without those Fat Shafts, which looked and felt like a gimmick (exactly what high end players don't want).
I've had the same RM Midsize Forged irons for 12 years now (amazing it's been that long) and anytime I look at a new set I realize how gorgeous mine are. Really thin top line, faces that just look like they want to hit a nice shot. Now that I'm not playing as well as I used to, I'm sure I'd benefit from going back to a cavity back, but I know that playing with these will force me to get better.
In the marketing game, Wilson Staff definitely lost out to those with huge budgets and those focusing on game improvement irons. And the fact Wilson never really bothered with a premium driver, it didn't get to piggyback its iron repuation on its driver (cough, Callaway, cough). But as I've learned in my years with this sport, the vast vast majority of marketing is aimed at the 25 handicapper with money to spend, not the 19-year-old 7 handicapper trying to become a 2.