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Something I noticed with Titleist products...


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They almost never seem to have price drops. You'd never see any Titleist irons, drivers, wedges or putters out there on stores like RBG, and there are never any really significant price drops on their products. The Scotty putters are always at the $300 mark, and I've seen BV wedges reduced from $119 to $109, not a drop to fret about.

So is Titleist elitist after all?
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no, they just have great quality and a large customer base. There is no need for them to cut their prices. It's not elitest at all

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Also if you've noticed, they have no irons directed at the high handicapper players. Their most forgiving; the AP1, is still not what I would call a GI iron. They seem to mostly be concerned about the more skilled players.
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TaylorMade has great quality and a large customer base, and they drop their prices a lot.

...and they constantly come out with new and different models. If they didn't, no one would buy the slightly old ones. They have both the burner, r7, and r9 all with multiple versions. titleist only has one set of drivers, and four sets of irons for very different types of players. New clubs come out once a year.

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Also if you've noticed, they have no irons directed at the high handicapper players. Their most forgiving; the AP1, is still not what I would call a GI iron. They seem to mostly be concerned about the more skilled players.

1) that's a smart marketing choice, protects brand integrity

2) AP1's are very easy to hit, definetly GI irons, just not SGI irons

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Must be a regional thing, the best retailer near me has AP1 and AP2 irons on sale 33% off.

they are coming out with new models soon...

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X-22's 5-PW
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they are coming out with new models soon...

Sounds about right; using the standard marketing technique of moving out current models to make room for the new by discounting.

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1) that's a smart marketing choice, protects brand integrity

Yep-can't blame Titleist for holding the line on prices, they can only do that if people are willing to pay-which they are. And I agree that AP1's are definitely GI irons, topline is thicker and club feels more GI than even my Ping Zing 2 irons. They're not Callaway Fusions-but that's what Cobra is for.
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Now, Titleist is another brand of a huge conglomerate and they are responsible for a return-on-investment to their owners (Acushnet/Fortune Brands). The bottom line is important and competition is better so sales volume becomes more important than it used to be. It doesn't have to take away from their integrity but they have a few more things to think about.

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I'm not sure where this thread's going . . . is this a subtle Titleist marketing scheme? I have vintage Titleist irons (1987 MB) and I love pretty much all of their products that I've tried. So what exactly is the problem that they don't offer huge clearance prices on discontinued crap merchandise like TM, Nike, and BH (even though I love my 1985 Apex PC)?

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Also if you've noticed, they have no irons directed at the high handicapper players. Their most forgiving; the AP1, is still not what I would call a GI iron. They seem to mostly be concerned about the more skilled players.

1) that's a smart marketing choice, protects brand integrity

I believe Acushnet primarily uses

Cobra for the GI/SGI market. The current and new AP1s are about as close to a GI club as Titleist will get in their current/new line up. I think it's smart of them to not get too broad in their offerings and utilize their brands to focus on market. That allows them to remain focused in their target market and save on R&D.; As for pricing, here in MA, Titleist prices are fairly consistent and rarely experience markdowns. Maybe it's the region? I'm not sure what the pricing policy is for Acushnet in general.
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EDIT: Beaten by nine minutes, but supports Amused's post on the same topic.

Also if you've noticed, they have no irons directed at the high handicapper players. Their most forgiving; the AP1, is still not what I would call a GI iron. They seem to mostly be concerned about the more skilled players.

Nothing wrong with that, if that's their marketing strategy. Titleist has produced game-improvement irons in the recent past (see this review from 2006) thesandtrap.com: Titleist Forged 775cb irons review . For whatever reason Titleist decided recently their product line on more skilled players (hopefully me one of these days). I wasn't aware the same company that owned Titleist (Acushnet, part of Fortune Brands) also owned the Cobra Golf product line (and Pinnacle): http://www.acushnet.com/ourbrands.html As Amused indicated, perhaps the parent company prefers to have Cobra focus on a wider range of products for all skill levels of golfers, which frees up Titleist to focus on products for the higher-skilled players.

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They almost never seem to have price drops.

Sure they do - when new product enters the market, the product that's 17 or 18 months old goes on clearance.

So is Titleist elitist after all?

The continued mis-use of that word continues.

TaylorMade has great quality and a large customer base, and they drop their prices a lot.

And TaylorMade doesn't have an 18-month product cycle.

Their most forgiving; the AP1, is still not what I would call a GI iron. They seem to mostly be concerned about the more skilled players.

They have Cobra for the 18+ handicapper. And to say that AP1 isn't GI isn't quite correct. They're targeted at the 7-18 handicapper (and yeah, they still have some guys using them on the pro tours).

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thats very true they dont drop there prices worth a flip.. i have noticed that myself. taylormade does drop theres alot atleast here. you can get 2007 Burners for 130 dollars here. i did see a Titleist Vokey 256-10 wedge for 70 dollars though which seemed like a really good deal since it was still new and only 1 generation behind the Vokey wedges they have now..
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My brother is the Pro at our private club and he has always said Titleist does business completely different than other companies. Acushet's overall business model is solid and they understand the economics of demand. Bottom line, why should they discount their products?
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Note: This thread is 5352 days old. We appreciate that you found this thread instead of starting a new one, but if you plan to post here please make sure it's still relevant. If not, please start a new topic. Thank you!

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