I agree, but I have a question: what would you write?
"Golfers who attend a Fundamentals class will learn to find the straight putts!" People think they can already do that (though they can't). You still have to make the stuff sound appealing. It's not very sexy when you're talking about it - when you're DOING it and you're realizing how magical it can all be, then yeah, it's sexy... but how do you make green reading sexy on a website?
Just playing devil's advocate. To be honest it's tough to tell people what it is, why it's so awesome, etc.
I re-read the website yesterday and watched the intro video again and I think that's the issue; the website is technical, technical and more technical. It needs to show bog-standard golfers the end results more than the technical side of it. The current video is good as a follow-up to explain some of the details but it's generally a long talk to a classroom; although the subject matter is interesting, the talk isn't until you're already interested.
The guy who taught our class on Saturday, Jamie has a few "Ooh nice!" videos on AimPoint which get the idea across a little more:
Also the clinic details page is simply a bullet point list of arbitrary words that make little sense unless you've already done a load of research into AimPoint via Google, YouTube etc. There's nothing on there to describe what the class entails.
There's no distinction between the "AimPoint Education" bulletpoint lists on the Green Reading page and the "Designations" bulletpoint lists on the Clinics page either. One should be obviously for students wanting to become better putters but the site doesn't seem to show which is which very easily.
There are no AimPoint instructors anywhere near my neck of the woods, so I've had to make do with what I can get in picking up the framework.
Second, the iPhone app will do most of the work for you (and includes instructional videos which answered several of my additional questions.): $30.
Yep I got one and the Student Workbook on Fundamentals. I think the thread here though is because the guy has no instructors nearby?