I play the Titelist Pro-V1 and the only reason, and I do mean only, is feel,,nothing more nothing less, I could care less how " far " it goes or how much bite, spin etc. etc. it has.
Nothing ( I have found anyway ) compares to that ball off the face of my driver, I love it off the face of my short clubs when hitting approach and chip shots and a very nice feel off my putter.
I don't use the Pro-V during cold weather,,certainly it has a " clunky " feel in cold conditions I use a " Noodle " for a lower end ( price wise ) it is an exceptional ball and one that is overlooked a great deal.
I have a golf buddy who plays off a 12 handicap,,,uses a Top-Flite " Gamer " on a regular basis, he loves the feel and it performs well for him.
So forget all the stats. and technical B.S. the ball manufacturers throw at you,,we're amateur golfers and most of us play on courses that are not even close to PGA tournament conditions.
Many of us wonder how the pros. can make the ball bite and impart backspin ( which is great to watch ) first of all they are hitting off fairways that are cut probably as tight as the greens we play on.
The caddies make sure the clubs ( especially the grooves ) are spotless and of course the players choice of ball,,,they could probably make a range ball back up out of knee high weeds.
So find a good ball that feels good,,,totally ignore the price,,just feel comfortable teeing it up a smack it !