Originally Posted by jamo
I think there are three people you could legitimately argue are the faces of golf: Tiger Woods, Rory McIlroy, and Phil Mickelson. ...
In the 1990s, Tiger came forward as the prototype of the 21st Century golfer: train like an athlete, develop all phases of the game, and play fearlessly when you're hot... maximize the ability to customize your equipment.
When Tiger had his knee and marriage problems starting in 2008, a bunch of younger Tiger-type players were coming on the scene who could fill the vacuum. Lots of 20-somethings adopted the Tiger business model and turned the tour on its ear. McIlroy, Dustin Johnson, Bubba Watson...
Plus, you've got several 40-something tour veterans - Mickelson, Furyck, Stricker, Choi, Westwood - who can jump up and win one.
So, expect to have faces of golf. The TV networks hate this, because PGA broadcasts draw more casual viewers when a big star is in the lead. In weeks when an unheralded newbie, or a resurgent 40-something is in the lead, you have to understand the game to figure out the drama. The faces of golf, however, is great for people who love the game.