i got fitted for my irons at Dicks a long time ago and i wasn't very happy, but that's because i didn't have a swing to get them fitted to. that's my fault and the guy was extremely patient with me. at golf galaxy i have had mixed results, but have never bought a club. part of it is the car salesman aspect, not the commission, but the fact that they were falling over themselves to help the guy in the 3 piece and threw me in an empty bay by myself. at least they were nice enough to turn on the machine, even if it wasn't working.
the best place i went was called 2nd swing. i hated my dymo driver because of the sound it made and just wanted a new one, so i decided that maybe i'd get a used driver unless some new technology really gave me a leg up.
i scheduled a driver fitting, showed up and had a guy basically at my hip the entire time. we went through 10 different drivers and tried different settings on the adjustable ones. i probably spent close to 2 hours hitting balls. at the end we looked at the final tally and my current driver was by far the most consistent and accurate. i had them regrip it there and was out the door. they also had a 30 day return policy which seemed much more doable than the one at golf galaxy (i bought a pair of shoes online and tried them on, but the didn't fit so i took them into a store to return them. you would have thought i was at a high price auction the way she inspected the shoes and questioned me about how long and where i wore them.), and they were really helpful. they had a much better selection than just the newest (and most expensive) models like GG/Dicks and having them used saved me a few bucks.
now i've never had a country club fitting, so i can't comment, but from my personal experience:
1) Learn your swing and have a consistent one
2) 2nd swing (if they're anywhere besides minneapolis/st paul, i'm not sure)
3) golfsmith (good selection and employees have always been helpful)
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4) golf galaxy/dicks (elitist attitudes/understaffed/lack of knowledge from all but a few employees, who, of course, are always busy)
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5) sports authority (i've never been to one that has anything more than a small area to take a full swing. they did have some great deals on sets of clubs for beginners, although i'm not sure of how they would hold up)