Viisited Dicks and Galaxy this week - At Dicks no one was there to offer help in the golf department- At Galaxy - a clerk met me at the door and asked to assist me.
Owned by the same company yet as different as night and day. Dicks appears to be going the way of stores like Sears and Kmart. They are buying golf brands and pushing it as top-of-the-line merchandise. Whether it is or not- I cant say although some reports seem to indicate it may be true. Another tail tail indicator is that Dicks is now charging rent time on the simulator to test equipment. I can't say it is this way with Galaxy for sure.
I have played golf for over 60 years and now my business is going to Edwin Watts and Golfsmith.
Although Dicks is in my backdoor- I will drive 20 miles to Watts where I will be helped with knowledgeable people, where I can test any club I want without paying a rental fee.
The best salesman in the world - Zig Ziglar- said' "Words alone will often fail- so demonstrate to make that sale".
He is correct and Dicks better learn it soon or it will hit their bottom line.
Then again- maybe Galaxy will be their high end golf store. It that's the case- they had better open a few more Galaxy Golf stores.
One can only hope.