Originally Posted by Mr. Desmond
TM applied optic science to the club head. Its origins are not marketing, even though you've made them a marketing genius.
White is easier to aim against a black face. There is actual research in it. TM also applied for a patent on the idea:
OK, now back to the science of white golf club heads. TaylorMade recently had a patent application publish as US Pub. No. 20120094782 titled “Contrast-Enhanced Golf Club Heads,” which describes the invention as:
Golf club heads include white diffusing top surfaces to aid in club head alignment. Wood type club heads also include a dark diffusing club face so that a crown/face border is emphasized. Scorelines in wood type clubs can be provided with an intermediate contrast surface, and can be displaced from club face center to accommodate player perception when confronted with a white diffusing crown.
The point is, and which many of you refuse to accept because of some irrational obsession about TM and marketing, and dismissing everything else - is that TM makes clubs fit for professionals - Luke Donald is a Mizuno player who uses TM Drivers. There are others.
Every OEM has a strength.
Actually white is very annoying to line up to :p, my personal preference kills the science, got to love outliers :p
Sorry could help myself, i hate white clubheads, they make me uncomfortable.
No, i made my point fine, Taylormade is very much a driver & Wood company, they make them very good. But there selection of tour irons is very limited, and there selection of GI to super GI irons are much more. Meaning they market, target a broad base of customers, us amateurs. Mizuno doesn't do this, they have 4-5 different types of irons for very good golfers. Titliest is similar in the Mizuno mold.
What white does is, it makes a driver look bigger, its something artist known for a long time. dark colors are slimming, light colors are not. So, they can make a driver look bigger. This bugs me, but it probably helps in alignment. I think there technology were they have an adjustable plate at the underside of the driver that allows you to sit the driver down either; square, neutral, open, probably helps more. If white was such a great enhancer of alignment, then why ad an alignment aid such as that? Just curious, to me its a waste of resources to double down on the same enhancement. To me, they can make all the research on optics they want. One thing i know is, optics is a very hard thing to define in science. Ever were glasses?. This guy who got eye surgery told me he had no clue how much things looked smaller now. Because glasses act as a magnifier, it will also cause distortion on the edges, like door frames will look bent. But he had surgery that really enhanced his eyes, it was strange because suddenly his dog looked smaller. He had no clue, because he wore glasses all his life. So the point is, your mind will adjust optics. So they can throw a white driver out there, have people say, "Oh yea, this lines up better", well maybe its because its something new, when they played golf with a black driver all there life. I tried this out once, i used a marker and highlighed the base groove on my irons. I was able to tell if my club was lined up right. I remember some older irons actually painted there bottom groove white to help with alignment. So any color besides one you know will help. This tells me one thing, there is a science behind it, but if every driver went white, in 10 years someone will change it to blue and they will be able to line up better. But there is one thing that did help, a white driver, like painting grass edge around the cup on the green white, stands out on TV. When you get something that's different, and its a good product, you will improve sales.