A great year for equipment.
Great drivers, irons with new technology, slotted and cupfaced fairways and hybrids, new wedges, and still more coming out this year. Adams is coming out with Tight Lies 2013 in August and September - dual slots and more traditional stock lengths. Callaway just pumped out the Optiforce and is pumping out new putters under Odyssey.
The favorites -
Taylormade - R1, Stage 2 fairways and hybrids, Rocketbladz, and some great golf balls. If they could only make wedges... Justin Rose wins a US Open
Callaway is like a machine this year - XHot Driver and Fairways, Xhot 3Deep, Optiforce, and Irons - XForged, XHot and XHot Pros, MacDaddy II, Tank and Versa Putters ... Chrome + Ball ... they keep putting out equipment when it's ready. Phil wins the British, Scottish, and almost the US Open.
Titleist is reliable - gentle evolutions of their equipment. Always good and their selection of shafts keeps getting better. Scott wins a Major with it...
Nike is like the cool guy in town - something new in the Covert and adjustability ... but something goes a little wrong ... its new top player is flailing and their momentum seems flattened. Tiger wins, but not the Big One...
Cobra is golf's bad boy of fashion but Fowler and Poulter fade. The "Fly Driver" and Fairways look good as do the Amp Irons...
Mizuno - Mr. Iron is consistent but the remainder of the line, except for the wedges, is not popular.
Ping - the Engineering firm pops out evolutions of its equipment similar to Titleist - Ping is never edgy, but they are always logical ... well, most of the time. Great kit.
Adams - Hasn't made much noise this year, but the Tight Lies 2013 may be their best addition to the kit - a fairway that gets you out of bad lies? Unheard of .... Word is their irons are very good, too.
Cleveland - Who? The driver gets kudos but if it weren't for Keegan and their wedges, they might fade into the golfing sunset.
My vote for Major OEM of the Year goes to Callaway. They are also Comeback Player of the Year.
Callaway is pumping out technology and kit as soon as it's ready to go.
It is Callaway gone wild!
Harry Arnett of Callaway is not only the man who knows too much ... he is everywhere as the Callaway social media spokesman. Callaway is making great use of social media.
They are still pumping out equipment next month. They've gone from also-ran to sniping at Taylormade's heels all the way down the club line ... and now debuting new wedges and drivers at traditional year's end. Now if they can stop only going for distance and shorten those shaft lengths and get me a D3-D4 swingweight in drivers, fairways, and hybrids, they are the men! Well, they are anyway ... for 2013 ... that's Callaway.
Edited by Mr. Desmond - 7/22/13 at 2:57pm