So I went to Golfsmith today, just happen to live 5 minutes away from one, went in at opening. Was paired with a younger guy, who was very nice. I asked for the free fitting they offer, which was basically just a 7 iron. We started with +1" in length, and 3 degrees upright... using a lie board I was hitting dead center on the bottom of the club, but a little toward the heel. He suggested upping the length to +1.25"... I've never felt that 'smooth' hitting clubs before... my slice turned into a slight pull to the right, to which another Golfsmith guy suggested a "wipe the table" motion in my swing. That produced some good results. 7 Iron down the pipe, 170 yds... according to their machine, which probably isn't too accurate.
I was thinking that I'd have to pay extra for the lengthening and lie bending, but this guy tells me it's in the price of the irons already... big bonus for that. The iron I hit was a Taylor Made Rocketblades. He didn't have any other club heads in a 3 degree upright for me to compare to, although these felt really nice.
I then proceeded to hit some drivers, 3 woods, some hybrids... all in all I spent almost 2 hours on their machine hitting golf balls. They weren't very busy, and I frequently asked them if it was ok that I was using so much time... I prefaced my fitting by explaining that I wasn't ready to buy today, and just wanted to make sure that all the other "internet fitting" sites were going to be the same as their's... all in all it was a great time, and they genuinely didn't seem to mind me using their machine.