Every time I play in a group of 4 at least 1 or 2 of the other guys are playing Titleist balls and they all look alike until you pick them up. As for the expensive part, I guess that is what has kept me away from them as a brand. If I can get Pings for $500 or Titleists for $1000 it's an easy choice because the Pings are great quality too. Is this bothering you that I feel this way? What else is there to discuss here?