I'm all for anything that brings more people to the sport. With that said, I personally will not be playing any non-conforming equipment, and am not obligated to like it when I get beat by someone who is. I know this equipment wouldn't be allowed in formal tournaments and things of that nature, but it will show up in lower level tournaments and when playing with buddies. First time my brother in law mouths off about beating me while playing some non-conforming junk, I'll be sure to let him know about it.
But I noticed how some equipment become non conforming (or vice versa) as rules change. What is conforming can be legal 10 years later. I think there is a conspiracy by golf companies to keep changing rules so that they can sell more !#$!@# to us. It's like FIFA keep changing official soccer balls to sell more balls but I digress.