This may have something to do with it.
683 million in golf related sales last year were reported, clubs were down each of the previous 4 years, sometimes double digit. out of that 683 million only about 180 million was in golf clubs, balls and accessories, the remainder was in apparel and shoes.
175-190 million isn't that much considering what marketing, athlete costs, cost of goods and distribution WORLDWIDE.
Cleveland srixon for example is 400 million, Taylormade hard goods only, apparel is another division does 2.1 billion and was up 27% last year alone. this year is flat to down a touch.
truth be told Nike really isn't a player in golf hard goods, apparel on the other hand is very good marketshare.
After 17 years in the golf industry, with tiger, and now Rory they still are not being considered as an innovator and leader in clubs and balls. oh they have some fans and there is a lot of snobbery in our little game but when it comes time to choosing product there are other companies that get the lion share of the business.
As a retailer, they NIKE are over distributed and build too much inventory further diluting their own brand.
case in point I recently saw a new covert tour driver, for 139.00 with 3 dozen 20X1 included, the driver was less than 6 months old and retailed for 349 with the tour shaft. The store owner said he had dozens in the back room, every time the price is lowered Nike send him more of the same model as a buy down credit. He also said they still were not selling. "sold a couple last April and May, then it was good night Irene.If it goes any cheaper I may take the heads off and just sell the shafts"