I'm trying to understand TM's marketing efforts for it's flagship driver(s). Around Feb/March through the summer TM was touting the R1 as the be all end all of drivers, complete with huuuuuuge advertising push, marketing efforts, etc. A bunch of their staffers played the R1 on tour and their bags and hats had the R1 logo all over them.
Cut to a month or so ago when TM releases the SLDR, and now it seems to be their only focus. Tour players have ditched their R1's and I have seen YOUR1 poster anywhere.
What good does this do for them? I get rolling out new woods every year, but 2x a year seems extremely excessive. Same can be said about Callaways Razr Fit Extreme vs Optiforce. On a more relatable note, this can't possibly inspire confidence in anyone to go out and pick up a new TM driver. How can you justify dropping $399 on a club when you know something new and, according to the manufacturer, better is just around the corner.