With some exception, his brand and name marketability is still pale in comparison to what it once was, and this year despite the wins did not help him much. There seemed to be an equal amount of negative press as there was good.
Women, Moms, single moms in this country spend far more money than males, they don't necessarily earn it, but the sure do spend it and make most of the buying decisions be it groceries or entertainment. They are often the key influencers of what consumer product is eventually brought into the home. Mr. Woods and his indiscretions according to marketability surveys lost a majority of trust with this group and has yet to really gain it back.
This decision to part ways may have something to do with the long term strategy. Another element to this decision is quite simple he has not inspired youth, minorities to take up the game of golf that was spoken about the moment he turned pro. Golfs participation level has been down since the first year after he turned pro.
EA sports, I don't see another name dominating their game again, In other words I don't see a Ricky, Bubba or Rory being signed on contractually like tiger did. But you may see a yearly face with the name, only to change the following year.