What do you focus on when chipping? Do you picture the shot happening and pick a spot to aim? And how much spin you need or check you want? Do you read it like at putt? Do you look at the grain that can be a big part in the ball moving away from where you want it to? Do you try and stay still and have relaxed hands and not shifting your weight which can cause you to skull chips or chunk them? Do you factor in wind? Do you use a hybrid, or any iron, or do you just use like a SW or LW? Do you do flop shots or bump and runs? Because I use all of that depending on the shot I'm faced with, sometimes I use my 64 degree if there is not a lot of green. 8 iron if it is flat between me and the pin. But SW or LW if there is not a big distance. These are some things that I put to use when dealing with one of the most important aspects of the game because if you can hit those 300 yard drives but can't chip the distance won't matter, say you play the blues every round, so now you go play from the reds and you may be right by the green but since you struggle at chipping your score may hardly change. That's why when your on the range your probably trying to hit the driver or gain distance (that's not bad but does it help)? If you can chip well and get up and down a lot then you can focus on the irons and driver. Your bad rounds you have most likely occur from not chipping it close enough to save par or if you get it to 50 yards on a par 5 and you have bad judgement on distance, wind ,elevation, or the lie of the ball. When I'm at High School practice I spend hours chipping and putting everyone else is on the driving range hitting more drives and such. But I'm working on taking 6+ shots of my rounds just by getting up and down (even for a bogey). Yeah they still break 80 but lose shots from not getting up and down enough.
That's my view on chipping.