Reading Golf Digest and a quote on the three things that most deter new players from entering the game: Takes to long, costs too much and the game is too difficult.
So along with the big club makers introducing the latest FOUR HUNDRED DOLLAR driver each season, maybe they can focus on helping GROW the game by marketing a decent set of clubs to beginners who might eventually BUY a $400 driver.
When my wife started playing 6 seasons ago, I could piece together a set that included a driver, hybrids and a full iron set. Total cost around $800. We ended up with a full bag of Adams clubs, putter included. About $400. Because she was a beginner, there was no use for the 3- or 5-wood. Out. No use for a 4, 5 or 6 iron. Out. No hybrids came with the set. We kept taking clubs OUT of the bag so she could find what she used/needed to play the game. Ended up buying her a Cobra ladies 5-hybrid and a better driver. More cash.
Knowing what I know about how beginners play the game, TM, Nike, Callaway and others should build quality club sets for beginners that include:
Driver; #5 hybrid, 7-PW,SW and a GOOD putter. There's your 8-club set. Put the sets in a branded carry bag, (filled with balls!) and put a price tag on it of $300 or less. Consider offering these sets as an investment in the FUTURE of golf AND for your company.
What beginners DON'T need:
- #3-PW iron sets
- Full bag sets of clubs where more than half of the clubs aren't used
- A driver that costs north of $200
- $150 putter
Here's a link to a Cobra women's set that is close, but costs $600: http://www.golfhq.com/woman-s-sapphire-complete-9-pc-golf-set.html?source=googleps&CA_6C15C=1814232336
Some other club makers offering beginner sets include Linksmen(?), Dunlop, Knight(?), Intech(?), Hello Kitty(?) ... are you kidding me? Where the hell is TM, Nike, Callaway in this market? Missing the boat big time.
You want a customer for life? Do the right thing TaylorMade! Make it affordable for beginners. Grow the game. Invest in your company's future.