If you were designing an ideal facility....If you had to choose on whats more important a great full driving range facility and a somewhat serviceable short game area or a somewhat serviceable driving range and great short game area? Don't say both because that's obvious.
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I wish it was easier to find a range with a track man for public use.
I agree. With regards to the short game area, I'd for sure have a bunker or 2 . Around my home, there are very few places that have bunkers in the chipping area.
This is what I am thinking. I spend more time at the driving range, but they're a dime a dozen. I'm also not sure what sets a "good" range apart from an "average" range. A cage, as OP suggested sounds terrible, but I'd take an unkept field with yardage markers anda nice short game facility over a nice driving range and only one putting green.
But I do think the driving range is more likely to make money.