A well known (female) golf blogger replied to one of my posts on another social network about this topic. I thought it was interesting so here it is:
"Nowadays +Will Walsh , a publication like Golf Digest needs to seek readership beyond "avid golfers and golf purists"That market just isn't large enough to sustain "a fully integrated media and marketing company operating across a multitude of platforms" ... which is what GD is these days.
Be it Paulina Gretzky or Kate Upton...Justin Timberlake or Morgan Freeman, Golf Digest cover models need to be able to attract the more casual fans as well as the purists. And "golf-connected celebrities" are probably more likely to do that than, say, Sean Foley or Hunter Mahan or... David Feherty with his pants down. (~_*)"