I don't agree with that, depending on what your definition of "go looking for clients" is. I consider myself a good instructor and I've certainly told people that I could help them.
The difference between me and a poor instructor is that then I do help them.
They often simply choose the cheapest and/or most convenient. Who can blame them for that? They're new to the game - they don't know to go online to look. They just think a golf lesson is a golf lesson. It's unfortunate that they sometimes (often?) fall prey to lesser instructors, mostly because it may dampen their spirit for the game, but also because it often dampens their spirit for instruction. That hurts the good instructors too.
Hits the nail on the head there. A con artist knows he's conning someone. Most of these instructors - the bad ones - simply don't know that they're bad.
Maybe I should have added to the "go looking for clients" thing. I'm guessing that you, Dave, Mike, Dana, and other instructors don't walk around the range, putting greens just to look for potential customers, like maybe someone that isn't such a good instructor might do. And, if you say to someone, I could help you with your swing, is much different than saying, hit a couple of balls for me, and then proceed to tell that person to do this or that with regards to their swing, and then try to sell that person a block of lessons. I hope this defines what I said a bit better.
And btw, I think most if not all of us here would consider you, Mike, Dave , Dana and those associated with TST to be good instructors..
Re: new golfers, what you said makes sense, seems I over looked that part of the " getting started" process. I know when I started I spent the least amount of $$$ that I could, not knowing if I would stick with playing for any length of time, so I see your point there.