Originally Posted by Golfer23342
So I played with a woman today who told me the golf industry doesnt properly address womens equipment and accessories, among other things. Before getting into the details the round was over and I didnt get a chance to ask her what she meant. Ive heard from other women that the golf industry approaches everything from a male perspective, even when designing womens items. Im wondering what impact this is having on the game as statistics show that 2/3 of all new golfers are women, but most of the women leave the game shortly after starting.
So my question for all women golfers is A. do you feel the golf industry is properly addressing your needs and B. If your answer is no, what is missing and needs to be addressed
The golf industry does address women, the local pro or buyer for the club or independent store is another thing. Because there is a ratio 1 out of 15 golfers are women and that women often from an apparel perspective come in many different sizes and shapes. Women who typically invest in apparel- such as skirts blouses etc, tend to be in the size 6,8,10 & 12 size. More women that are coming into the game will often be in the 12, 14, 16 and even 20+ size. Of course cut and color can be complimentary to smaller sizes and less desireable for the larger sizes. Typically the larger size women do not historically shop for everyday or business clothes at fashion forward apparel stores-such as small boutiques stores ( which do not carry the larger sizes to begin with) instead opting for larger chain stores. So indeed its challenge.
Conversely for men you could buy any shirt 1/small, 2/med, 3/large , 3/XL and 2/XXL and have decent sell thru in any color by any brand shirt. ( the men's size small is optional). In women it could be as many as 7 or 8 sizes by a small percentage of women coming thru the store with no guarantees of sell thru. Small Med and large doesn't cut it
With equipment there is far greater options today than there was even 5 or 10 years ago. Getting women to realize the value is the challenge. There is no secret sauce that will give a middle age women that 20 extra yards. almost all the technology is geared for a minimum club and ball speed and for a vast majority of women they are not there. light weight shafts, slightly shorter, higher lofts help.
The key to growing golf however will be the social aspect of the club or course. Without a doubt each club must aggressively redefine the club house, activities, social aspect, including offering day care , meeting rooms for non golf activities and socials, yoga studios, a low fat diet menu and kids programs. The basic idea is if you embrace the single women, soccer moms, professional women, with professional instruction, free clinics, wine and dine 9 hole leagues, coed leagues and tourneys, a very outgoing female pro helps tremendously. You get women involved and the kids will follow. Women may not earn all the money but they are the key decision makers of how it is spent within the family.
Clubs and courses have keyed in on Men, things are different now, men are leaving due to age, cost and injury, fewer and fewer young men are coming into the game, growth need to start with the family and women are the key- it will take 10-15 years to turn things around, IMO