I think part of the problem is that you seem willing to make excuses for minorities when they act in a racist or reverse racist manner. IMO It's insulting for you to dismiss Jay-Z's wearing an offensive medallion because you believe he's too ignorant to know it's offensive or too vain to care but would condemn Jack for doing something similar.
Doesn't equality mean we hold everyone to the same standards and not make excuses for inappropriate and unacceptable behavior? Would you condone Sterling's comments if you found out his entire family were racists and that he was raised with such values from birth?
We don't live in a vacuum or in a world devoid of history. Minorities of all kinds have been persecuted, whereas there isn't a history of oppression directed at white men. If a Native American kid grows up with a chip on his shoulder towards white people, or a little Afghan boy grows up hating Americans because his family was murdered by our army, I can hardly fault them for that. Black people, hispanics, Jews, women, basically everybody except white men have been treated unfairly, and so there are somewhat different rules hanging around.
It's a double standard that for a long time has existed, and I understand it.