Re: Is Phil Mickelson fake?Phil uses studied emotional techniques that are forced, like the perpetual puppet-grin (which, by the way, works to keep spirits light. Try it. You'll look kind of scary, but you'll feel better).
The press plays him up too much, especially his personality, but still he's a better gofler than all but a few out there. I think he's just socially awkward and stiff, so it seems put-on or fake. I don't find him likable or even warm, and certainly not the grassroots hero they try to make him out to be.
In his case, "fake" is in the eye of the beholder. We expect too much from simple types like him. He's just not cut out to be an all-round celebrity, like Tiger and Jack and Lee and others.
Also, many of the players out there "try" to entertain or exaggerate whatever they are doing, like talking to themselves. If you're good at this, it communcates emotions to the audience that you, as a player, probably aren't feeling. Tiger does this often and well.