I went in to Golfsmith to get new grips for my irons today and saw Callaway's new golf ball lineup. In 2013, Callaway had what seemed like 10 different options.
-Hex Hot Pro
Because of the different names, I wasn't sure what was right for me. I spent more time wondering which ball did what rather than buying. Now Callaway have come out with 3 balls made for anyone
-SR-1 <90 swing speed
-SR-2 90-105 swing speed
-SR-3 >105 swing speed
Wow. That is smart marketing. Much easier on the consumer, and no more wondering what is right for my swing speed. Tour quality ball for any player made that easy.