Smart Marketing from Callaway

I went in to Golfsmith to get new grips for my irons today and saw Callaway's new golf ball lineup. In 2013, Callaway had what seemed like 10 different options.

-Hex Chrome+

-Hex Chrome

-Hex Black

-Hex Diablo

-Hex Hot Pro

-Hex Hot

-Hex Warbird

Because of the different names, I wasn't sure what was right for me. I spent more time wondering which ball did what rather than buying. Now Callaway have come out with 3 balls made for anyone

-SR-1 <90 swing speed

-SR-2 90-105 swing speed

-SR-3 >105 swing speed

Wow. That is smart marketing. Much easier on the consumer, and no more wondering what is right for my swing speed. Tour quality ball for any player made that easy.

--If you want to spend that much ($48/dozen).

Looks like they're still producing Hex Warbird, Hex Chrome, Hex Chrome+, X2 Hot, X2 Hot+, and Supersoft balls as well.

Yes, they are offering a pure distance ball (X Hot2+) and their more affordable option for the slow swing speed with the Supersoft. I was pointing at the high end options they have. People spend $45-50/dozen for a Pro V1/Pro V1x, Srixon Z Star, Nike RZN, Bridgestone b-330s, Taylormade Tour Preferred, etc.

With all of these high end choices, what ball is best for me? Callaway made it much more simple, IMO.

I count 23 options from their website...http://www.callawaygolf.com/golf-balls/

Quote:

:sigh:

Glad to know some people can still read. Or count.

P.S. just because the ball changes colors, doesn't mean it's a different ball. I counted 15 total including the ladies and Strata. Blame it on Obama.

Were you sure to check out their golf balls made specifically for left handed players as well? I didn't include those in my count.

that's a joke, right?

I mean, left.