Look at the all the wedges coming out with extra large soles/bounce:
I.G. Taylormade ATV Wedge, the Nike Dual Wide Wedge and the Cleveland Smart Sole Wedges.
These (I assume) are meant for people who aren’t looking for perfection out of bunkers and tall grass around the green. Just the easiest way out, somewhere on the green in one shot.
Which leads us to the much maligned Alien wedge from 20+ years ago. Sure they had terrible marketing (see TV commercial below). Not to mention they were ugly as sin, but give the devil its due, its premise is now now being rolled out by the major club manufacturers.
Pat Simmons, you saw the future and it was one filled with Aliens.