Originally Posted by rob0225
Dicks sells Mizuno clubs.
The dicks near me sells Titleist, Ping mizuno and others! the staff is very professsionL and contray to what some believe they sell, the exact same product for the exact same price than at Proshops. All the major manufactures have MAP pricing on their products - everyone sells it for the same. dicks does have resources for trade ins that pro shops don't or prefer not to use. The training that I provided for Dicks is identical to what I provide to proshops employees.
the golf industry is shrinking, the number of players has slowly been flat to down in numbers since- 2000. tiger boosted revenue for TV golf and pink hat fans of golf with him playing. This downturn of participation is not to be blamed on him. But this great sport/game we have has been contracting. We ( us) are getting older with no one filling in behind us. 14 years worth of that.
Dicks took and agressive approach to hireing qualified PGA pro to substantiate and grow their golf business. it self admittedly did not work, so like many big companies, they pulled the plug on it. That's the way things are today.
Golf retail, in Dicks,family owned stores, super stores as well as your small little proshops. Are you ready for this ? It sucks, its terrible. no one is making any money and when retailers don't make money- that's a problem.
Golf wholesale, is really bad, too many companies, chasing fewer dollars with a reported full 3 year glut of inventory being distributed any way possible. It's not just Taylormade, but cobra, Nike and others. I saw a 1 year old nike tour driver, new with head cover wrench and they would fit it to Me on their launch monitor all for 99 bucks. I had no interest in the driver myself. the store lost money, the brand is weakened, Nike will not be getting a re-order or perhaps any order for next year. And it's not just nike. too many manufactures chasing fewer and fewer dollars.
golf course, cutting those fairways, greens, tee boxes and everything else associated with course maintence is through the roof. the mowers themselves can be tens of thousands of dollars and you need several of these. Carts are often a ten year capital expense for a whole fleet. rounds are down, casual play is down, tournements such as scrambles for charity are not filling up the way they did 6+ years ago! hellyou really can't write off golf as an expense anymore for business. I kind of chuckle when I read that" golf course should lower their green fees" .yeah there may be a little truth there, but I say why even bother unless you want to lose more money. If a typical green fee with cart is 75.00, do you think I will play 75% more times if it were $50? because that basically what you are asking golf courses to expect. The reality is, and Dicks made it clear, there not enough golfers with purchasing power, expendable income, call it what ever you want. the past two years golf has taken a nose dive in participation, due a number of factors. With no back fill of the younger people picking the sport up.
Lastly, What is the PGA going to do with fewer golfers? What did they do when there was golfers?
So what will golf look in the future? Well to start 3 deep pocket mega brands and an additional 2 niche brands. ( ping, Callaway and titleist) There will be another wave of consolidation of manufactures. There has to be. Its unsustainable. The golf game will stay essentially the same, probably two sets of rules. one for Recreational and one for Pros.